Bonafide: Our science team conducts independent research to understand the mechanism of action behind natural ingredients and their effects on the body.

Others: Product teams review existing external research to determine which ingredients to include in their products instead of facilitating their own studies.

Bonafide: We leverage our own in-house research to create proprietary formulations of naturally derived ingredients that unlock their maximum efficacy.

Others: Formulations may be based on outsourced research and may include fad-driven or trendy ingredients driven by marketing needs.

Bonafide: To assess final product performance and safety, we work with top physicians, universities, and research organizations to vet our products with clinical testing, including randomized, double-blind, placebo-controlled trials.

Others: Most supplement brands never test their final product formulas to confirm product claims.

Bonafide: No Bonafide product reaches commercialization without the approval and clinical review of leading OBGYNs and oncologists.

Others: Without clinical study data to back up product efficacy, most supplement brands cannot secure doctor recommendations.